It’s a move forced by Apple’s insistence that programs like Amazon’s Kindle reader software give Apple a 30 percent cut of any sales made through such “third-party apps,” but it’s a good idea nevertheless. Amazon this week introduced the new Kindle Cloud Reader software, which helps iPhone and iPad users access their Kindle library without making Amazon subject to paying Apple their entire profit margin on eBooks.
Beyond the Apple issue, Amazon is unrolling a Cloud Reader solution for every Web browser eventually, meaning end-users can have a Kindle experience on any browser they use, without needing to install a separate app. It’s good news for readers.
While actual non-backlit Kindles can’t be beat by reading on backlit devices like PCs, laptops, tablets and smartphones, keeping that market open is important for the long-term health of Amazon’s eBook marketing efforts. While not useful as a roadside assistance club, it’s sure to be invaluable for many users.